We're willing to bet that you had at least one of these pinned up in your childhood bedroom
From June 25 to July 4, we'll be examining
— and at times, celebrating — all things American made, from the state
of U.S. apparel manufacturing to American-born models on the rise. You
can follow all of our coverage here.
If
you're a regular reader of this site, you already know we keep a close
watch on fashion brands' ad campaigns. The images are often pretty and
feature some of our favorite models and celebrities, but it's not lost
on us that the true point of them is to sell clothing. That said, some
advertisements are so memorable and powerful that they're referenced to
this day, leaving a lasting impression on an industry that's known for
how frequently its trends change.
Since we're
focusing this week on all of the great things that are made in the USA,
we decided to take a look back at some of these classic campaigns
from all-American brands. From the Brooke Shields denim campaign that
had tongues
all over the world wagging, to the ensemble Gap ads that were unavoidable in the '90s (and so damn catchy), read on for 12 iconic campaigns that still live fondly in our memories — and on our Pinterest boards.
all over the world wagging, to the ensemble Gap ads that were unavoidable in the '90s (and so damn catchy), read on for 12 iconic campaigns that still live fondly in our memories — and on our Pinterest boards.
When Shields, just 16 years old at the time, made the breathy confession
that "nothing" came between her and her Calvins, she probably had no
clue that her slogan would go down in history as one of the most
recognizable (and sexiest) campaigns in fashion history.
We know, this campaign technically has nothing
to do with fashion (aside from the fact that it stars the ultimate
American supermodel Cindy Crawford), but this look — Crawford's tight
white bodysuit and high-waisted denim — has been referenced so many
times by designers, editors, stylists and photographers that we'd be
remiss not to include it. Also, the fact that women all over are flocking to vintage denim this season is a true testament to how classic this style is.
This memorable Calvin Klein ad from the early
'90s, featuring bad boy Marky Mark and a teenaged Kate Moss, is extra
relevant right now, as the brand seems to be going for a similar
aesthetic — with Justin Bieber, Lara Stone and Kendall Jenner baring
their skivvies to attract younger consumers. A couple of years ago, Moss
admitted that this shoot nearly caused her to have a nervous breakdown, but it sure did help to make her internationally famous.
This groundbreaking, editorial-like campaign
was the first to depict a woman on the campaign trail for president and
included the slogan "in women we trust" on its closing page. While the
concept may have felt a little out-there a couple of decades ago, it's
eerily appropriate for the upcoming election — and we won't be at all
surprised if Hillary Clinton is spotted in Donna Karan a time or two.
While Anna Nicole Smith was not the first Guess girl,
she's one of the most memorable. The late model's work for the denim
brand helped skyrocket her to stardom and yielded one of the most iconic
ad campaigns of all time. Guess has helped launch the careers of
countless women — from Claudia Schiffer to Kate Upton to Gigi Hadid —
and working with the American brand is still considered to be one of the
most prestigious bookings out there.
For over three decades, Ralph Lauren's ads
have painted an aspirational picture of American life. From the classic,
well-tailored clothing to the focus on sport (sailing, horseback riding
and fishing, for instance) and travel, the brand's campaigns haven't
changed much over the years. They still focus on a well-bred, preppy and
monied customer who's after the dream he's selling. White picket fence
not included.
Long before "normcore," there were these
classic ensemble ads that Gap became known for throughout the '90s. Not
only were the print ads diverse, colorful and lots of fun, but the TV
spots, full of song and dance, were catchy as hell. "Mellow Yellow," anyone?
No one captures Americana quite like Bruce
Weber, whose ads for preppy mall brand Abercrombie & Fitch were
incredibly popular in the late '90s and early '00s. Featuring shirtless
hunks, beautiful, sun-kissed blonde models and the occasional
celebrity-to-be — including Jennifer Lawrence, Taylor Swift and Olivia
Wilde — Weber's images really set the standard for a classic,
all-American aesthetic. Unfortunately, their lack of diversity and
sexual undertones ended up getting the brand into some trouble down the
road.
The Juergen Teller-lensed campaigns that Marc
Jacobs has released over the years are instantly identifiable, have been
frequently copied and have helped to define the brand's aesthetic —
especially in the 2000s. Jacobs featured the likes of Dakota Fanning,
Winona Ryder and Victoria Beckham in his ads during the decade, but the
fragrance campaign featuring his friend and longtime muse Sofia Coppola
is arguably the most iconic, at least within fashion circles. How
fitting, then, that Jacobs brought both Ryder and Coppola back for his
fall 2015 campaign.
One of the country's most quintessentially
preppy companies — the American flag is basically part of its branding —
has made some highly memorable ads: There was the one modeling a game
of Hangman that directly names its competitors and another starring celebrities like Aaliyah
and Kate Hudson. However, the designer's "Meet the Hilfigers" ads,
which debuted in 2010, perfectly encapsulates the label's lifestyle
brand approach. That "family" aspect is now a Hilfiger campaign
signature.
American Apparel is going through some tough
times at the moment, but in its heyday, the hipster, "porn chic"
advertisements from the brand were the talk of the industry and beyond.
The oft-controversial images never failed to make a very loud statement,
but their blatant sexuality not only offended many potential customers,
but it also helped to unravel the story behind American Apparel's
unsavory corporate culture, headed up by founder Dov Charney.
Long before Joan Didion for CĂ©line went viral,
this Supreme ad featuring Kate Moss became inescapable on the Internet
and IRL (it was plastered all over downtown New York), making it
instantly iconic. The New York-based skate brand is one of the most
frequently copied and lusted-after labels among young men and women in
the know, and we have a feeling that this image will be referenced and
remembered for years to come.