Paris is bombed again, however, this
time with environmental messages aimed at the world leaders who gathered
there for the COP21 climate conference on Monday. 600 fake posters
denouncing major corporations were installed behind the glass at bus
stops around the city by Brandalism, a UK-based project that fights
corporate control in advertising.
"By sponsoring the climate talks, major
polluters such as Air France and GDF-Suez-Engie can promote themselves
as part of the solution - when actually they are part of the problem,"
Joe Elan from Brandalism said in their press release.
"Because the advertising industry force
feeds our desires for products created from fossil fuels, they are
intimately connected to causing climate change," Elan said. "We are
taking their spaces back because we want to challenge the role
advertising plays in promoting unsustainable consumerism."
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